Ilaria opts 'Travel' and stays buckled on roller coaster ride of Entrepreneurship
SUCCESS STORY
Posted in September 2017
To make a business take flight, entrepreneurs need to start with their target customers. This is exactly what this startup has done eight years ago. RoundAbout, a travel bloggers' content aggregator and a marketplace for social influencer campaigns, is based out of Turin city in Italy. The startup is aimed at providing valued experiences for travelers who want to explore deeply.
Breaking the stereotype
Unlike stereotype travelers, if you really want to explore places and live each place out of touristic standards, RoundAbout helps you connect the place by providing information through its network of bloggers. Besides giving new tips for urban explorers, the bloggers give deep insights on travel, lifestyle, art, and culture of cities.
With the travel industry marking a new path made out of new needs and expectations, people are showing interest to learn something new and break from traditional tours. They are willing to learn from the communities they visit and do it in the easiest way. RoundAbout provides witnesses, storytellers for a complete tool that lets travelers gather and use all information optimizing times and costs.
The startup company also provides web space wherein people can be part of the international network of creative influencers directly connected with brands and local companies.
The story behind becoming an entrepreneur
How the idea sparked? It all started when Ilaria Di Lecce, who is the founder of RoundAbout, happened to see a flyer at her college when she was studying Civil Engineering. The flyer was an advertisement from JEToP (Junior Enterprise Torino Politecnico). She was immediately flooded with questions - Do you think to be an entrepreneur? She has the answer "I do". Do you think to have the right skills? The answer was again, "I do." And the next question was "come and prove it." She immediately took a shot at it. Spending three years in JEToP as Sales Manager, Marketing Manager and then president, the JEToP witnessed an unforeseen financial crisis. After an international meeting in Bruxellas, she turned things around.
USP, the crux!
Although RoundAbout is still at the beginning, it had great validations from users and bloggers. The company has the possibility to directly face all the possible adopters of their service. The company constantly take note of people about their interest and experiences in travel. Keeping in constant touch with the bloggers across the world too benefits the company. Bloggers from New York, London, Berlin, and other cities write the weekly sections.
Besides all, the passion drove the startup in staying buckled on the roller coaster ride of entrepreneurship. In the words of RoundAbout CEO - "The more I worked, the more I realized how much I loved what I was doing and I didn't want to stop. This key element is what can really turn a job into pleasure, it's the reason why I can work 24X7 and risk everything I have.
Tags: RoundAbout, CEO Illario Di Lecce, Italy, Travel agency
SUCCESS STORY
Posted in September 2017
To make a business take flight, entrepreneurs need to start with their target customers. This is exactly what this startup has done eight years ago. RoundAbout, a travel bloggers' content aggregator and a marketplace for social influencer campaigns, is based out of Turin city in Italy. The startup is aimed at providing valued experiences for travelers who want to explore deeply.
Breaking the stereotype
Unlike stereotype travelers, if you really want to explore places and live each place out of touristic standards, RoundAbout helps you connect the place by providing information through its network of bloggers. Besides giving new tips for urban explorers, the bloggers give deep insights on travel, lifestyle, art, and culture of cities.
With the travel industry marking a new path made out of new needs and expectations, people are showing interest to learn something new and break from traditional tours. They are willing to learn from the communities they visit and do it in the easiest way. RoundAbout provides witnesses, storytellers for a complete tool that lets travelers gather and use all information optimizing times and costs.
The startup company also provides web space wherein people can be part of the international network of creative influencers directly connected with brands and local companies.
The story behind becoming an entrepreneur
How the idea sparked? It all started when Ilaria Di Lecce, who is the founder of RoundAbout, happened to see a flyer at her college when she was studying Civil Engineering. The flyer was an advertisement from JEToP (Junior Enterprise Torino Politecnico). She was immediately flooded with questions - Do you think to be an entrepreneur? She has the answer "I do". Do you think to have the right skills? The answer was again, "I do." And the next question was "come and prove it." She immediately took a shot at it. Spending three years in JEToP as Sales Manager, Marketing Manager and then president, the JEToP witnessed an unforeseen financial crisis. After an international meeting in Bruxellas, she turned things around.
USP, the crux!
Although RoundAbout is still at the beginning, it had great validations from users and bloggers. The company has the possibility to directly face all the possible adopters of their service. The company constantly take note of people about their interest and experiences in travel. Keeping in constant touch with the bloggers across the world too benefits the company. Bloggers from New York, London, Berlin, and other cities write the weekly sections.
Besides all, the passion drove the startup in staying buckled on the roller coaster ride of entrepreneurship. In the words of RoundAbout CEO - "The more I worked, the more I realized how much I loved what I was doing and I didn't want to stop. This key element is what can really turn a job into pleasure, it's the reason why I can work 24X7 and risk everything I have.
Tags: RoundAbout, CEO Illario Di Lecce, Italy, Travel agency
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